How Guinness uses a weakness to emphasize a strength
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Embracing Weaknesses to Highlight Strengths in Branding
This chapter explores how brands can leverage perceived weaknesses to underscore their strengths, using a popular beer brand's settling process as a case study. It highlights the emotional connection this strategy can create, ultimately boosting consumer trust and product credibility.
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