Why subscriptions proliferate

Mike and Cara explore how internet tech enables subscriptions and why firms shift from one-off sales to recurring revenue.

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Transcript

Episode notes

Do you actually own the things you pay for anymore?

In this episode of the Missing Middle Podcast, economist Mike Moffatt and Cara Stern explore how ownership is quietly disappearing from everyday life—and what that means for consumers, younger generations, and the economy as a whole.

From streaming services and digital books to video games, cars, exercise bikes, and even housing, more and more products are shifting from one-time purchases to subscription-based access. While these models offer convenience and regular updates, they also raise serious concerns about control, pricing, and long-term access.

Mike and Cara examine the “illusion of ownership” and more about “constrained optimization,” where economic circumstances make traditional ownership nearly impossible for younger generations. Questioning if we are being pushed into a future where the top 0.001% owns all assets while the middle class is permanently transformed into a generation of renters. Mike and Cara break down the policy choices required to reclaim property rights and protect the Canadian dream of actually owning the things you pay for.

Is society moving toward a future where access replaces ownership? And what do we give up when that happens?

👇 Share your thoughts in the comments:
Are subscriptions worth the convenience, or are we losing something more important?

📩 Questions or feedback? Email us at missingmiddlepodcast@gmail.com

Chapters:

00:00 Introduction

00:56 What was the best year for music ever?

02:13 The loss of physical media

03:30 Millennials and the benefits of digital

05:37 The illusion of digital ownership and revoked access

06:40 Digital subscription models

10:10 Rentier capitalism

12:35 The benefits and downsides of subscription