The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

587: Globally Recognized Marketing Strategist on How to Build Brands That Dominate

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Harnessing AI for Strategic Marketing Insights

This chapter explores the strategic use of AI in marketing, focusing on its capabilities in information synthesis and idea generation. It underscores the necessity of human insight in brand positioning and advocates for a synergistic approach that combines AI with traditional research methods.

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