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22. Under Pressure: How to Communicate Clearly and Timely During a Crisis
Think Fast Talk Smart: Communication Techniques
What Are Some Best Practices When Communicating About a Crisis?
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In a big, complicated crisis, it's to your advantage to break it into its constituents parts. And then the other piece is to know your values that you as an organization have and challenge yourself to live by those values. I think too many organizations haven't spent enough time thinking about what would they do in a circumstance that called upon them to act without knowing all the details of the situation. The pressure to act can be intense. That's why value, knowing your values, is so important,. Because it gives you a beacon that can decide how you are going to prioritize your actions.
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