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Building the Dream of Homeownership with Roots Homes’s Lauren Self
The Deep End by ODF
What Inspired You to Build in This Space?
"I need roots. And so does everyone I know," says founder and CEO of a new home ownership app. "It just clicks with them right away." The company is trying to bring people into the root system, like what's their reaction to this? This is kind of a little different than selling someone onlike a new B2B SaaS company or a note taking app.
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