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4min chapter
498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
Navigating the B2B and B2C Landscape in Marketing
This chapter examines the intricate relationship between B2B and B2C marketing, illustrating how B2B connections often underpin B2C transactions. It highlights the importance of structured frameworks to navigate these relationships, especially as B2B dynamics play a pivotal role in the marketplace.
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