
The Future of Sports & Sports Business
SSAC
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The Evolution of Sports Betting and Fan Engagement
This chapter examines the transformative effects of legalized sports betting on various sports industries and how it influences fan engagement. Panelists discuss the potential of gamification to attract new audiences and the importance of responsible practices within this evolving landscape. The conversation also touches on the engagement challenges faced by younger fans and highlights significant athletes who are reshaping sports narratives and demographics.
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