The Evolution of Sports Betting and Fan Engagement

Moderator: Abe Madkour

Panelists: Jessica Gelman, Julie Uhrman, Amy Latimer

Sports is a center for innovation and change, directly reflecting in real-time the changing expectations of fans, athletes, and industry. With the world’s eye often looking to sports to lead change, both with the game and customer consumption, how do sports organizations position themselves for sustainable long-term success? This panel will explore the future of sports and innovation opportunities within on-field experiences, fan engagement, and how sports are consumed. Hear from industry leaders with unique perspectives from leagues, teams, venues, and technology who are driving changes across and within sports. The panel will delve into how organizations can use analytics, AI, and data to improve all aspects of the game. Panelists will also discuss how changes in the broader ecosystem around ownership, globalization, foreign investment, gambling, and rapid shifts in technology are altering fan preferences and reshaping the sports industry. #futureofsports