
How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
Uncensored CMO
Navigating Modern Marketing Strategies
This chapter explores the critical balance of reach and emotional engagement in advertising, asserting that traditional media still retains power among younger audiences. It examines the evolving concept of 'purpose' in branding, distinguishing between genuine objectives and superficial claims, while also analyzing brand familiarity and effective outdoor advertising strategies. The discussion underscores the need for sustainable marketing approaches that create lasting impressions without succumbing to fleeting trends.
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