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7min chapter
Mastering SaaS Pricing: A deep dive with Bill Wilson of Pace Pricing
Rocketship.fm
Navigating Digital Product Development
This chapter explores the complexities of creating digital products, focusing on essential areas such as product development, sales, and marketing strategies. It introduces Leanware as a service provider and discusses pricing strategies, including the Goldilocks effect and psychological pricing tactics that enhance customer decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode