#173 - Club Playbook: How to cold call (ft. Morgan J Ingram)
30 Minutes to President's Club | No-Nonsense Sales
00:00
How to Use Confidence to Get Your Prospect to Talk to You
The pillars are the foundations of the personas. You should have a VPN marketing quote, a CMO quote, and they should also be in the industry as well. The confident pause is where you hold that conversation but don't say anything at all. And then you go into your value prop, which leads us into this next point.
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