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22min chapter
Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford
DTC Podcast
Rethinking Brand Marketing Strategies
This chapter reflects on the evolution of marketing strategies, emphasizing the pitfalls of over-relying on performance marketing at the expense of brand integrity and sustainable growth. The conversation explores the necessity of creating emotional connections with consumers and investing in top-of-funnel strategies to broaden audience reach. Ultimately, it calls for a shift in focus towards holistic marketing approaches that enhance long-term profitability and brand loyalty.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode