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Episode 54 | Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski

Above The Fold

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The Importance of Brand Management

This chapter explores the vital role of brand management in organizations, lamenting the common oversight of its importance until significant problems arise. It discusses the challenges brand managers face, the need for continuous updates to brand materials, and the importance of consistent messaging across all company roles. Using the coffee industry as a case study, the chapter highlights the unique branding challenges and opportunities for growth within this sector.

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