S5 Episode 7: Maya Moufarek - Founder and Full Stack CMO at MarketingCube
Digitally Curious
00:00
The Psychology of Marketing for Startups
Marketing for startups is actually more interesting than existing companies. You generally don't have a lot of funds to play with, and you've got to build awareness for a product or service that doesn't exist. I studied marketing back in my MBA. A lot of people think I'm a technologist. I love marketing and I apply marketing principles to everything I do. One thing I learnt during my MBA is the psychology of marketing. The reason why the milk is down the back of the store is so that you go past everything else. That is an essential tool I use every day.
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