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Buying, Financing & Operating a Seasonal Boutique Hotel | Ryan Edwards E17

The Hotel Investor Playbook

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Maximizing Google Ads for Boutique Hotels

This chapter emphasizes the significance of Google Ads as a key advertising approach for seasonal boutique hotels, illustrating its advantages over relying on OTAs. The speaker shares insightful strategies, personal success stories, and the use of AI tools to optimize marketing efforts and improve occupancy rates. Furthermore, it discusses the balance between advertising spend, dynamic pricing, and staffing challenges unique to managing a seasonal property.

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