
Using AI to Maximize Customer Personalization
Banking Transformed with Jim Marous
00:00
Engage Your Customer - The Biggest Difference Between Experience and Engagement
Sally Kohn: You opened up a whole lot here. Number one, and I saw this on your website and in discussions with your team, is you really look at the application of data analytics and AI as a service function as opposed to a sales opportunity. And I thought that was interesting because I really think we look so much at the ROI or the efficiency of things. We're really moving from experiences to engagements. How you get that engagement is by delivering great experiences.
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