Amazon and the Amazon Kindle

The drive towards ebooks was the first, nota instance of amazon really strong arming its suppliers. This more or less becomes amazon's signature move in the next decade. It also starts to seed amazon's reputation as a ruthless monopolist. When it introduces the kindle in november two thousand seven, it changes the the world views the company. Amazon is no longer a dot com sensation. The kindall puts amazon in the same league as apple. They are two pioneers creating a bold future for diginal medium.