If you spent two million and you brought in two million in revenue annually, it's one. But if you brought in one million, it would be point five. And if you brought in four, it would be two. So obviously, if you're at a two magic number, you need to spend more money on marking and sales. If you're up point five, it means, well, you're on your way, right? Because you're going to make that back the next year. Cos is te the magic number? One, point five? It depends, honestly.