Acquired cover image

7 Powers with Hamilton Helmer

Acquired

CHAPTER

Navigating Business Dynamics: Switching Costs and SaaS Growth

This chapter explores the critical role of switching costs and monetization strategies in ERP and SaaS business models. It emphasizes how embedding products in company processes can boost customer loyalty while also evaluating the challenges startups face against incumbents in a competitive landscape. Additionally, the discussion covers the impact of technology-centric offerings and the significance of leadership in fostering innovation.

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