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Crafting a Persuasive Sales Pitch (Part 2)
Positioning with April Dunford
The Problem Solution Pitch
"I am a big believer in discovery. We are not, for the most part, if we're a product company, we are not in the business of building a custom solution here," he says. "The other thing that drives me crazy about this discovery-led pitch is often what I see is the rep will ask a set of questions and then flip into a normal product walkthrough."
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