If your start up isn't setting those up dates, it's probably, in their mind, means you're going out of business. Short is better a than long. You can do a section with a team up date. If they say a picture is worth a thousand words, a chart is worth a million. Think about yourself. I always suggest putting the right metrics and projections into your up date. So i love the idea of putting quarterly revenue top, or monthly revenue with your projection. But just keep in mind that an up date, in and of itself,your credibility.