S6 E6: First Track Day: What's Stopping You?!
Highside/Lowside - A Motorcycle Podcast
00:00
The Importance of Brand Awareness in MotoGP
KTM has suffered in the past because it doesn't have some kind of crazy horsepower super sport motorcycle to sell. In a lot of areas of the world where MotoGP is popular, there are smaller race replica style bikes like KTM's RC 390. "I do think the differentiation in brand does offer some sort of mobility in the market that other companies are missing out on," he says.
Transcript
Play full episode
