2min chapter

The Breakout Growth Podcast cover image

How to Find Product/Market Fit: A VC’s Take

The Breakout Growth Podcast

CHAPTER

Engaging with the Market: The Path to Product/Market Fit

This chapter discusses the critical role of direct market engagement in achieving product/market fit, highlighting that insights often come from active participation rather than just research. It emphasizes that happiness and revenue are secondary outcomes rather than primary goals in early business development.

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