Baidyous' Strategic Sales Tactics and Price Reductions for Akash's Courses

Over the course of a year or so, we’ve seen how one by one, the chances of Byju's survival have been narrowing down. However, there’s one thing that could possibly save it from falling apart: Aakash, the offline coaching chain that Byju’s had acquired in 2021 for a staggering $950 million.

Now, with its IPO upcoming in mid-2024, the struggling edtech giant has a lot riding on Aakash's success.

But Byju’s is turning out to become quite the troublesome partner for Aakash, no thanks to its aggressive sales tactics. These selling hacks are driving a wedge between the two teams on the ground and the plans to integrate have been put on hold.

Tune in.

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