3min chapter

The Colin and Samir Show cover image

How Mr Beast made the best YouTube ad we've ever seen

The Colin and Samir Show

CHAPTER

How to Follow the Creative Energy When It Hits You

As a creative, it is incredibly important to have loose playtime where nothing is supposed to happen. I think that level of structure actually keeps you sharp from a practice perspective. You do need to practice coming up with ideas and practice thinking. Rick Rubin's advice is follow it. If you have to be up until three or four in the morning, just stay up. Because you don't know when this is going to hit again.

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