3min chapter

The CPG Guys cover image

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys

CHAPTER

The Importance of Speed to Market Technical Capabilities

Troy: I would advise brands in general before you embark on such a mission really think about what you're trying to choose and don't try to do it all be purposeful. There's just a lot of technical capability these days that can just drive efficiency for specific use cases, he says. Troy: But again with but there is still value right there are things that have there they're 100% agree with that statement. Elizabeth up the the logical next question would be for you and me to debate the use of parquet files so let's go there firstI'm glad to see the smiles on both your faces because I would never flow Troy. Liz we'll ask you to decompose

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