Enhancing Client Engagement in Financial Planning

Michael Lecours, CFP® is a Co-Founder of fpPathfinder. He is also a financial advisor and planner at the Wealth Strategies Team. Michael began his career in advertising where he worked to develop marketing strategies for insurance companies, banks, credit unions, RIAs and hedge funds. Now, he leverages his background in advertising to distill complex financial planning concepts into straightforward strategies, apply behavioral finance concepts to the planning process and injects a disciplined approach to all facets of the client experience. In this episode of the Model FA Podcast, Michael Lecours joins us to discuss common client engagement challenges. We explore how to simplify the advice delivery process and keep clients engaged over time through check-ins. Michael describes how FP Pathfinder started as sketches he created and grew into a business helping thousands of advisors. Advisors learn different ways to segment clients and focus on one task at a time to avoid overwhelming them. Interactive checklists now allow advisors to gather client information digitally before meetings to better address their needs. This discussion provides advisors with ideas on maintaining relationships and continuously demonstrating value.

"It's one thing to come up with the financial plan. But how do you deliver the plan? How do you get that client to not just take the recommendation and agree to it, but then follow through and actually do it?" - Michael Lecours

This week on The Model FA Podcast:

• Engaging clients through FP Pathfinder.
• Creating a flowchart for financial advisors to streamline client conversations.
• Balancing financial planning and business growth.
• Improving client engagement in financial planning through four key areas.
• Simplifying financial planning for clients.
• Personalized financial planning and client engagement.
• Adding value to low-maintenance clients in financial planning.
• Using checklists for client reviews in financial planning.
• Creating financial planning checklists and flowcharts for various audiences.
• Business planning and book recommendations.
• The importance of think time for financial advisors.

This episode is sponsored by our friends at YCharts. YCharts has a special gift for you just in time for the holiday season – their final research piece of the year, "The Top 23 Charts of 2023”! Dive into a curated slide deck that captures the essence of the year gone by – from the highs to the lows that defined the financial landscape. With featured market and economic storylines and key visuals from industry thought leaders, consider this comprehensive tool as your ticket to elevating your year-end communication with clients and prospects. Make an impact and showcase your value by clicking the link in the show notes to secure a copy of "The Top 23 Charts of 2023" deck. Remember, get 15% off your initial YCharts Professional subscription when you start your free YCharts trial and tell them I sent you (new customers only).

Link: https://go.ycharts.com/the-top-23-charts-of-2023?utm_source=Model+FA

Connect with Michael:

• Website: https://fppathfinder.com/
• Email: mike@fpPathfinder.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

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Our Team:

President of Model FA, David DeCelle

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