The Value of Mass Bought Media

I wouldn't rule out conventional advertising. I would get the distribution first. There is a value to mass bought media. For all the virtues of other forms of engagement, mass bought media obtains and achieves things which nothing else can. If you've spent 10 or 11 years working effectively with numbers and with intangibles, there's a particular delight and satisfaction that comes from finally producing a physical product. And that I'd be rewarding to you. Oh, 100%. Yes.