Can Indian Brands Go Global | Empowering Indian MSMEs | Akshay Ghulati, Co-Founder, Shiprocket
The Indian Dream
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How to Iterate Your Way to Product Market Fit and Success
The stakes have lowered significantly where you can actually iterate your way to product market fit and success in a global market. I am a big proponent of marketplace selling at the outset, as let's say phase one of global expansion. Phase two has to be due to see because you need to create brand love beyond just the marketplaces. The third phase is then as this band succeeds and you have the online love is to try and sell offline again offline is important for certain categories of products. Right now with our costume jewelry brand, it's not even part of our roadmap right now we don't. It's not the next 12 months. For a personal care brand that we're talking to it
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