17min chapter

The Innovation Show cover image

Driving Innovation From Within with Kaihan Krippendorff

The Innovation Show

CHAPTER

Fostering Innovation in Companies

The chapter emphasizes the importance of creating an environment where employees can bring ideas to reality, citing examples like Ikea's flat pack box innovation. It discusses the attributes and barriers for entrepreneurship, highlighting key traits required for success such as market awareness and innovative thinking. The chapter also delves into corporate entrepreneurship, the concept of intent driving innovation, and the advantages of innovating within established companies.

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