Local veggies, national scale: Sweetgreen co-founders
Masters of Scale
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Sweetgreen's Founding Journey
This chapter explores the origin story of Sweetgreen, detailing the co-founders' personal experiences and entrepreneurial spirit that led them to launch a salad franchise. It highlights their initial struggles with fundraising, marketing, and navigating the complexities of the restaurant industry, all while fostering a vibrant community. The chapter emphasizes their commitment to quality, innovation, and sustainable growth as they learn from early challenges and engage their customer base through unique events like the Sweetlife Festival.
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