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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION
Disruptors
The Evolution of Grenade
We've made it to the best selling chocolate bar in the UK for a product that is. So it's more than Mars bars in the UK. No one had disrupted chocolate before and so the word in there nice and quick. We kind of did it by default, really. And again, I think the only thing that was disrupting chocolate was other chocolate. Yes. If someone had said we're going to make a low sugar high protein bar and it's going to outsell the best chocolate bars in the British market, they'd say probably we were crackers. But once you've got the trusted brand, then you can, you can broaden it. And hopefully that's still what we
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