3min chapter

The Bootstrapped Founder cover image

5. The Power of the Niche

The Bootstrapped Founder

CHAPTER

The Power of the Niche

The power of the niche is definitely powerful, says Arvit Call. Reach out to other founders and talk about your audience with them. Find people that have a problem that you solve who are willing to pay for it. Not sure if your product is niched down enough? If your audience is specific enough, it likely isn't.

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