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#120 Product management & UX with Melissa Perri

UX Podcast

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The Power of Customer Problem Versus Value to Business

The strength of customer problem versus value to business was the equation that she currently used. She really works the way that she preaches in the sense that her tool sets are also minimum viable products and they're simplified so that you can actually get going and iterate over and over again. You could tell by the way, as Melissa was giving her answers, that she's not stuck in her own dogma. It wasn't like this is the answer I've come to. It's just this is how I'm working now, which seems to be giving results.

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