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How to still hit your revenue goals during an economic downturn with Steve Singh

The Run Revenue Show

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Could We Control the Economic Environment?

A lot of business leaders, they think about the macroeconomic environment. It's always execution in context, right? And that's what we did when we saw the unemployment go up and the economic environment become more challenging because we took it as an opportunity to drive better performance. Yes, we lowered our rate of investment. We still increase investments over year, but we lowered the rate of that increase. And we did that because we had data faster than anybody else. And we had the courage to go make, take action with that information.

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