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Live from Paris

Monocle on Sunday

CHAPTER

The Shifting Fashion Landscape

This chapter delves into the challenges and opportunities facing independent fashion brands in the current French market, where consumer preferences are shifting towards quality and craftsmanship. It highlights the impact of the pandemic on buying habits and the stagnation among larger brands, suggesting a potential renaissance for smaller retailers. Additionally, the discussion underscores the significance of creative direction changes and the emergence of innovative global designers at prominent fashion events.

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