How Do You Influence Someone's Psyche?

"I like to equate these sorts of analogies to sort of a person old story. I would say to this person, I want you to think back in your life when you had someone that you worked for that you adored," he says. "How do they make you feel and what did you do as a result of that? Do you think you did great work?" 'You are imprinting on these people's psyches on their life'