The Evolution of a Racing Icon's Brand Impact

Lewis Hamilton and Mercedes: their names are together forever in the Formula 1 record books. As the most successful team and driver partnership in the sport's history comes to an end, some of Lewis Hamilton's Mercedes colleagues tell Tom Clarkson their stories of working with him:
 
Toto Wolff – Team Principal, on how Lewis got stronger every year of their partnership

Andrew Shovlin – Trackside Engineering Director, who was on the pit wall for all of Lewis’ history-making races

Clare Robertson – Head of Communications. She first met Lewis when he was 15, and has worked with him since his days at McLaren 

Victoria Johnson – Marketing Operations Director, who's seen Hamilton go from Formula 1 driver to global icon 

Stephen Lord - Race Team Co-ordinator, one of Lewis' closest colleagues, on the grid with him for every Grand Prix

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