How I Built This with Guy Raz cover image

Dyson: James Dyson (2018)

How I Built This with Guy Raz

CHAPTER

The Vacuum Revolution: A Bright Pink Journey

This chapter narrates the innovative design and sales trajectory of a unique vacuum cleaner model characterized by its pink color and bagless technology. Despite initial financial hurdles and skepticism from investors, the product eventually thrived through clever marketing and strategic partnerships, leading to substantial revenue growth. The speaker shares insights into the creative and business challenges faced in launching and expanding this revolutionary household product.

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