#200 - When to Go All In, Teenage Side Hustles, & the Crypto Exchange That Could Have Been
My First Million
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Intro
This chapter explores the strategy of concentrating efforts on selective opportunities in marketing, emphasizing the importance of going all-in on promising prospects. It highlights the contrast between brand marketing and performance marketing through examples like Budweiser, while examining the evolution of advertising and the role of curiosity-driven research in understanding marketing trends.
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