The Art of Film Title Design

This chapter explores the intricate process of creating iconic film titles, reflecting on notable projects like 'Rio Lobo' and 'The Exorcist'. The speaker discusses the importance of collaboration with directors and the influence of typography, sharing personal anecdotes that highlight both the challenges and triumphs faced in the design process. The narrative also pays homage to Saul Bass, detailing the mentorship experience that shaped the speaker's approach to graphic design in the film industry.