Social Media Advertising in a Post iOS 14.5 World: Proxima
Startup Savant
00:00
How to Market to a Gen Z Buyer
Most of the businesses that we work with are already spending money on these social platforms. They have a really good baseline understanding and kind of figured out who they think their tribe is. We don't pretend to know someone's customers better than they do. But what's very interesting about our solution is we're very agnostic to where the insights take us, meaning our data science approach actually launches multiple campaigns using our data sets.
Transcript
Play full episode
