Lego

There's always been a large component of LEGO's product portfolio that is just kind of bricks. The space LEGO that came out in the late 70s was very much, you know, Star Wars had just come out close and counter to Spielberg-esque films. And Lego seemed to capture very much the zeitgeist of that time. They did, yeah, and that was another one of those kind of perfect things happening. Everything coming together once because they launched the minifigure at the same time that they introduced what now we're to the third generation. So first we had Ole Kirk, then we had Godford, and now we are to Godford's son, Kelt. R