Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year.
But how did Chinese e-commerce firms shut out their foreign competition? How did they build trust in the system? Lizhi Liu answers these questions in her latest book, From Click to Boom: The Political Economy of E-Commerce in China (Princeton University Press: 2024), where she also studies whether the “Taobao villages” really worked, and how we should think about the “crackdown” on China’s tech sector in 2020 and 2021.
Lizhi Liu is assistant professor at the McDonough School of Business at Georgetown University, where she is also a faculty affiliate of the Department of Government.
You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of From Click to Boom. Follow on Twitter at @BookReviewsAsia.
Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at @nickrigordon.
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