The Journey of Generative Film Creation

This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today.

The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers:

• How the lines are blurring between roles
• How AI flips the order of building new features
• What it means to “carve” AI products vs. build them
• How Alejandro believes the role of design will change
• Why the embed frontend engineers on the design team
• Where the film and video industry might be headed next
• a lot more