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David Deutsch

Geniuses Of Copywriting

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The Importance of Asking Questions and Active Thinking

"I've just started working on a big package for a clientd and i'm at the big idea, stay tor. I want to come up with that one hook thater that i can base the whole thing around." "It's kind of funny, a that's said about the importance of asking questions and active, kind of active thinking," he says. 'What also works is a period where you don't think about anything, you know, you just sit quietly'

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