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Niching into your Creative Style - Why it's a must and how to do it.

Style and Substance

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Embracing Creative Identity in Business

This chapter highlights the significance of developing and showcasing a unique creative style for entrepreneurs in creative industries. It discusses the emotional challenges faced when presenting work to clients and the importance of building trust to enhance collaboration. Through the transformative journey of a floral artist, the chapter underscores how embracing one’s distinct vision can lead to artistic growth and greater success in business.

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