
Into It: The Business of Beyoncé (with Sam Sanders)
The Cut
00:00
Biance's New Album Is Out There. Ye, It's Out There. Yes, Yes.
She released the album on a friday, when the cycle at that point was everyone putting out their new albums on a t Tuesday. She said, i'm not doing it that way. I'm doing it this way. And then, because she couldn't do any traditional press roll out because of the surprised nature of it all, she just called up facebook and enstogram and said, would you do a big push on your platforms if like these videos of me saying, the album's here, on the day it's released? And they just said, yes, sure. For biance, that's a big deal, yes. It was such cosin, if you really think
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