Choiceology with Katy Milkman cover image

Happiness: With Guests Scott Harrison & Mike Norton

Choiceology with Katy Milkman

CHAPTER

Spending Money on Others Promotes Happiness

Mike Norton is a professor of marketing at Harvard Business School. He's the co-author with Elizabeth Dunn and Laura Acknan of the paper Spending Money on Others. We like the idea behind Mike Norton's research so much that we went out and ran a little replication of it ourselves to hear just how spending in different ways made a few people feel.

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