
How to Optimize Old Content to Rank on Google
Money Lab
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The first step is to change the headline. You don't have to be super sensational, but a tool that I like to use is headline analyzer. Once you are once you are ranking, then you have people clicking into it because they're like, Oh, yeah, that's speaking more to me or like that feels more like emotional and powerful. So it's more appealing to the visitor as opposed to Google itself.
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