Optimizing YouTube: Thumbnails, Titles and A/B Testing

Today, Fiona chats to Lucy Lumen - photographer, YouTuber, content creator, and creative business mentor who has built a thriving online business alongside her husband.

In this episode, you'll learn:
• How Lucy went from working in hospitality for 10+ years to accidentally building a photography and videography business
• Why she decided to pivot away from client work and go all-in on YouTube content creation
• Her process for creating 8 YouTube videos per month across two channels while managing Substack and social media
• How sponsorships (not ad revenue) make YouTube financially sustainable as a full-time career
• The reality of working with your spouse and managing business partnerships
• Why developing a distinct personal style is more important than technical perfection in the age of AI

Lucy shares honest insights about the realities of content creation, building a creative business, and how to turn your passion into sustainable income while maintaining work-life balance.

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Connect with Lucy Lumen

• Instagram: @lucy_lumen
• Subtack: Love Lucy
• YouTube: The Lucy Lumen Show
• YouTube: Lucy Lumen
• Website: lucylumen.com 

Resources mentioned:

• Join our AI Chat Group for small business owners
• Group Coaching
• My Daily Business courses - mydailybusiness.com/courses

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